Free Revenue Leakage Calculator | Cortex by My AI Sidekick
Four calculators. Missed calls. Unsigned quotes. Slow enquiries. Missing Google reviews. Run one or all four. Takes two minutes.
Calculator 1 of 4
Every call that goes unanswered while you are on the tools is a potential job going to the next sparky on Google. Enter your numbers below.
Industry average: 4 per week
Avg job: $768 (ServiceSeeking 2026)
Industry average: 30% (MethodisAI 2026)
Your missed calls are costing you
$47,923
per year in unconverted work.
That is $3,994 per month walking out the door while you are on the tools.
Working: missed calls per week x 52 weeks x average job value x win rate. Conservative estimate based on industry averages. Sources: ServiceSeeking 2026 (average job value), TradieScaler 2026 (missed call rate), MethodisAI 2026 (conversion rate).
Reflex fires an instant SMS to every missed caller so the conversation stays alive. Tilly answers every call 24/7 on the Elite tier so calls are never missed at all. Both are included in Cortex and set up during your 14 day onboarding.
See which plan fixes this →Calculator 2 of 4
The customer did not necessarily say no. They got busy. The quote sat in their inbox. Life happened. And the job that was yours went to whoever sent a reminder. Enter your numbers below.
Unsigned quotes are costing you
$54,000
per year in quotes that went cold without a follow up.
That is roughly 3 extra jobs per month that systematic follow up typically recovers.
Working: quotes sent x (quotes not won) x 20% recovery rate x average job value x 12 months. The 20% recovery rate is a conservative industry figure for what automated follow up sequences typically recover from cold quotes. Your actual recovery may be higher.
The Chase sends automatic follow up reminders on every unsigned quote until the customer signs, declines, or the sequence ends. Included in Growth and Elite tiers. Set up during your 14 day onboarding.
See which plan fixes this →Calculator 3 of 4
Someone found you on Facebook. Someone filled in your contact form. Someone sent an Instagram DM. Each one is a potential job. Each one sitting unanswered for more than a few hours has a very good chance of going to your competitor.
Research shows 78% of customers hire the first business to respond. Enter your numbers below.
Website, Facebook, Instagram, SMS
Your best estimate
Slow or missed enquiries are costing you
$89,856
per year in enquiries that went to someone else.
3 enquiries a week going unanswered or slow, at 30% conversion. That is 3 jobs a week.
Working: enquiries per week x (% unanswered or slow / 100) x 78% competitor capture rate x average job value x 30% conversion x 52 weeks. Source: MIT Lead Response Management Study / Harvard Business Review.
The Pulse brings every enquiry from every channel into one inbox: SMS, email, Facebook, Instagram, phone. Every message lands somewhere you can see it. Nothing gets buried or missed. The Door captures website enquiries instantly and fires a confirmation to the customer the moment they submit. Both are included in all Cortex tiers.
See which plan fixes this →Calculator 4 of 4
Businesses ranked in the top three on Google Maps earn 126% more consumer traffic than those ranked lower. Every job you complete without asking for a review is a missed chance to rank higher and get called first.
Enter your numbers below. If you are not sure how many jobs you are losing to better ranked competitors, start with a conservative number like 2 per month.
Be conservative. Start with 2 or 3 if unsure.
Poor Google ranking is costing you
$27,648
per year in work going to better ranked competitors.
And the reviews Halo builds today keep paying off for months and years ahead.
Working: jobs lost per month x average job value x 12 months. Sources: BrightLocal Local Consumer Review Survey 2024 (126% more traffic in top 3), Womply 2021 (44% more calls per star rating improvement).
Halo sends an automatic review request after every completed job and follows up until the customer leaves a review or opts out. Beacon sets up your Google Business Profile and suburb pages on the Elite tier. Both are included in Cortex and set up during your 14 day onboarding.
See which plan fixes this →Your total revenue leakage
Missed calls
$47,923
Unsigned quotes
$54,000
Slow enquiries
$89,856
Google ranking
$27,648
Total annual revenue leakage
$219,427
Based on the numbers you entered above. Adjust any calculator and this total updates automatically.
Not all of that is recoverable. But Cortex is built to close as much of it as possible, automatically, without you touching it.
Cortex is built on infrastructure ranked in the global Top 100 by G2, named Best Enterprise CRM Solution at the 2025 MarTech Breakthrough Awards, and recognised by Deloitte as one of the fastest growing technology companies in North America. The calculations on this page are based on conservative industry averages from Australian and international trade and service business research. Your actual recovery will depend on your trade, location, and existing systems.
Why we chose this platform →Cortex is set up in 14 days. Done for you. Founding Five spots still available.
See pricing and get started →Common questions
A sole operator sparky missing an average of 4 calls a week loses around $47,923 a year based on a $768 average job value and 30% conversion rate. The exact number depends on your trade, average job value, and how many calls you miss. Use the missed calls calculator above to get your specific number.
Industry data suggests that systematic quote follow up recovers around 20% of unsigned quotes that would otherwise go cold. If you send 15 quotes a month at $1,500 average job value and win 30% without follow up, adding automated follow up typically recovers 2 to 3 additional jobs per month. Use the unsigned quotes calculator above to run your own numbers.
Research by MIT and Harvard Business Review found that 78% of customers hire the first business to respond. For trade businesses receiving enquiries through websites, Facebook, Instagram, and SMS, any message sitting unanswered for more than a few hours is at high risk of going to a competitor. Use the missed enquiries calculator above to see what slow responses are costing your business annually.
Yes, directly. Businesses ranked in the top three on Google Maps earn 126% more consumer traffic than those ranked lower. A one star improvement in average Google rating corresponds with a 44% increase in calls, website visits, and direction requests. Reviews are a direct lever on how often the phone rings. Use the Google reviews calculator above to estimate what your current ranking is costing you.
Cortex by My AI Sidekick is a done for you AI automation system that sits at the front and back of your existing tools. At the front it captures missed calls, answers enquiries, and books jobs automatically. At the back it requests Google reviews automatically after every completed job. Setup takes 14 days. Plans start at $125 per month.
Right, here's the thing
Cortex closes every one of these leaks. Missed calls get an instant response. Unsigned quotes get followed up automatically. Every enquiry lands in one inbox. Every completed job triggers a review request. Set up in 14 days. Done for you.
See the plans and get started →