Inside Cortex · Elite
You cannot fix what you cannot see.
Proof shows you how the front end of your trade business is actually performing. Enquiries in. Bookings made. Calls missed. Reviews trending. Google sending work your way or not. One screen. No spreadsheets. Updated automatically.
The problem
Most trade businesses are running blind on the numbers that actually matter.
Ask a tradie how many jobs they completed this month and they can tell you. Ask them how many people enquired and never heard back, how many calls went unanswered while they were on site, whether their Google review score went up or down this quarter, or whether the website is actually generating work. Most of the time, the honest answer is they have no idea.
That is not incompetence. It is what happens when a business only measures what is already inside the job management software. The jobs that never made it through the front door are invisible. The calls that went cold are invisible. The review score quietly drifting in the wrong direction is invisible.
Meanwhile the partner doing the admin at 10pm is keeping a mental tally of all of it. Without a dashboard, that information lives in someone's head and gets shared at dinner. That is not a reporting system. That is a stress transfer.
Proof puts the numbers on a screen so everyone sees the same picture at the same time.What Proof does
The front end of your business, on one screen.
Proof is the reporting dashboard inside Cortex Elite. It pulls data automatically from every tool in Cortex and shows it in plain numbers. No exports. No manual updates. Here is what it shows.
Enquiries and bookings
How many people contacted the business this week, this month, and compared to the same period last time. How many of those turned into bookings. The conversion rate from enquiry to booked job, tracked automatically so you can see whether the system is working or whether something is falling over in the middle.
Calls answered and missed
How many calls came through The Line, how many were answered, and how many went unanswered. If the missed call number is high on Tuesdays, you know something is happening on Tuesdays. That is the kind of visibility that changes how you run the day.
Google reviews and reputation
Current Google review score, total review count, and how both are trending over time. How many review requests Halo sent and how many customers responded. A rising review count and a strong score wins more work from Google. Proof shows you whether that is happening.
Google calls and whether Google is actually sending you work
During your Elite setup, The Line number is placed in the primary slot on your Google Business Profile. When someone taps Call on Google Maps, that call comes through The Line and gets logged in Cortex automatically. Proof shows exactly how many calls came from Google, how many were answered, and how many triggered Reflex. Proof also shows website enquiries from The Door and whether Beacon is producing results.
Same business. Two very different conversations.
Without Proof. And with it.
Without Proof
- Business feels quiet this month. Not sure why.
- Google review score dropped. Not sure when it started.
- Website live three months. No idea if it is working.
- Spend money on ads or wait? No data to base the decision on.
With Proof
- Enquiries down 18% vs last month. Calls missed up on Fridays.
- Review score 4.6 and climbing. 12 new reviews this month.
- Website generated 9 enquiries in the last 30 days.
- Decision: cover Friday afternoons better. No ads needed yet. One screen. Two minutes.
Proof is included in the Elite tier. Set up in 14 days. Done for you.
Get Proof with Elite →The maths
What might you be missing right now?
If you cannot see the number, you cannot fix it. Enter your numbers to see what missed calls alone could be costing your business each year.
Industry average: 4 per week
Avg job: $768 (ServiceSeeking 2026)
Industry average: 30% (MethodisAI 2026)
Missed calls alone are costing you
$47,923
per year. And that is just one metric Proof tracks.
That is $3,994 per month you cannot see without a dashboard.
Working: missed calls per week × 52 weeks × average job value × win rate. Conservative estimate. Sources: ServiceSeeking 2026, TradieScaler 2026, MethodisAI 2026.
Get Proof and see the full picture →Part of the system
Proof is what the whole system reports back through.
Every tool in Cortex feeds Proof. The Door captures an enquiry and Proof records it. The Line takes a call and Proof logs whether it was answered. Halo requests a Google review and Proof shows whether the customer left one. Beacon sets up local SEO and Proof shows whether Google is sending traffic as a result.
Without Proof, all of that activity is happening in the background and the only way to know if it is working is gut feel. With Proof, the numbers are on a screen and the conversation moves from "I think things are going okay" to "enquiries are up 31% since we went live and the review score is the highest it has ever been."
Cortex is built on infrastructure ranked in the global Top 100 by G2, named Best Enterprise CRM Solution at the 2025 MarTech Breakthrough Awards, and recognised by Deloitte as one of the fastest-growing technology companies in North America. Proof runs on that same foundation. Real time reporting, accurate data, accessible from any device.
Why I chose this platform →Proof is included in the Elite tier at $697 per month. Set up in 14 days. Done for you.
See what is included in Elite →Common questions
Questions about Proof
What does the Proof dashboard actually show?
How is Proof different from the reports in ServiceM8 or Tradify?
Does Proof show how the website and Google Business Profile are performing?
Do I need to set up the dashboard myself?
Can my partner or office manager see the dashboard too?
Which Cortex tier includes Proof?
Right, here's the thing.
Every other tool in Cortex is doing the work. Proof shows you whether it is working.
Tilly answers calls. Reflex follows up missed ones. Halo builds the review score. Beacon sets up local SEO. Proof tells you what all of it is producing, in plain numbers, on one screen.
See what you might be missing