Inside Cortex · All tiers
Your website should be catching jobs while you're on the tools. Most aren't.
The Door puts a properly built enquiry form on your website that captures the job details, confirms instantly to the customer, and drops straight into your inbox. No more enquiries disappearing into email. No more customers left wondering if anyone got their message.
The problem
Most tradie websites have a contact form. Almost none of them actually work.
Someone Googles you at 9pm on a Tuesday. They find your website. They fill in the contact form: name, number, what they need. They hit send and get a generic "thanks, we'll be in touch" message. They go to bed thinking they have set something in motion.
What actually happened: the form sent an email to an inbox that you check when you remember to. By Wednesday morning it is buried under three supplier emails and a newsletter. By Thursday it has scrolled off the screen. The customer has already booked someone else.
Some contact forms don't even make it that far. Businesses have been quietly losing enquiries for months because the form sends to an email address that no longer exists, or the submissions land in spam, or the notification goes to someone who left the business two years ago.
A contact form is not a system. The Door is.What The Door does
Enquiry in. Confirmation out. Live in your inbox immediately.
The Door is a purpose built enquiry form placed on your website during setup. Here is what happens from the moment a customer hits submit.
The customer fills in a form that asks the right questions
The form is set up during onboarding to capture what your business actually needs. Name, number, suburb, type of work, job description. Not just a name and an email and a blank message box. Enough information that when you call back, you already know what you are dealing with.
The customer gets an instant confirmation
The moment they hit submit, an automated SMS and email goes back to the customer confirming their enquiry has been received and that someone will be in touch. They are not left wondering. They feel looked after before you have even seen the message.
The enquiry lands in The Pulse immediately
The submission goes straight into The Pulse, your unified inbox inside Cortex. A customer record is created automatically. You receive a notification. The enquiry does not go to email. It is live in your system the moment someone hits submit, not whenever you happen to check your inbox.
The Chase follows up if the enquiry goes cold
If the enquiry comes in, a quote goes out, and the customer goes quiet, The Chase picks it up automatically. The Door captures the enquiry. The Chase makes sure it does not quietly die in the system without a follow up.
Same customer. Two very different outcomes.
Without The Door. And with it.
Without The Door
- Sarah fills in the contact form at 9pm Tuesday.
- Form sends to an email inbox nobody monitors at night.
- No confirmation to Sarah. She is not sure it sent.
- Email buried by Wednesday. Sarah books a competitor Thursday. Job gone.
With The Door
- Sarah fills in The Door form at 9pm Tuesday.
- Instant SMS confirmation: "Got it, we'll be in touch soon."
- Enquiry lands in The Pulse. Customer record created automatically.
- You call Wednesday 8am. First to respond. Job booked. Sarah never called anyone else.
Included in every Cortex tier. Set up in 14 days. Done for you.
Get The Door on your website →The maths
What are lost enquiries costing you?
71% of online enquiries are wasted due to slow or broken follow up. Every form submission that disappears into email is a job going to someone who responded first. Enter your numbers.
Industry average: 4 per week
Avg job: $768 (ServiceSeeking 2026)
Industry average: 30% (MethodisAI 2026)
Lost enquiries are costing you
$47,923
per year in unconverted work.
That is $3,994 per month walking out the door while you are on the tools.
Working: missed calls per week × 52 weeks × average job value × win rate. Conservative estimate. Sources: ServiceSeeking 2026, TradieScaler 2026, MethodisAI 2026.
Get The Door capturing every enquiry →Part of the system
The Door is the front entrance. Everything else is what happens once someone walks through it.
When someone submits through The Door, they land in The Pulse with a customer record already created. If they have used your business before, their history is right there. If they are new, the record starts building from this moment.
Once the quote goes out and the job is booked, The Diary holds the appointment and sends reminders automatically. If the quote sits unsigned, The Chase follows it up. When the job is complete, Halo sends a review request. The customer who came through The Door at 9pm on a Tuesday becomes a five star review by Friday without anyone managing the process manually.
Cortex is built on infrastructure ranked in the global Top 100 by G2, named Best Enterprise CRM Solution at the 2025 MarTech Breakthrough Awards, and recognised by Deloitte as one of the fastest-growing technology companies in North America. The Door runs on that same foundation. Enterprise grade form capture and workflow automation, set up for your trade business and left running.
Why I chose this platform →The Door is included in every Cortex tier. Starter, Growth, and Elite. Set up in 14 days. Done for you.
See pricing and get started →Common questions
Questions about The Door
What does The Door actually capture when someone fills in the form?
What happens after someone submits the form?
Can The Door be placed on our existing website?
Is The Door different from a basic contact form?
Can The Door pre-qualify enquiries so we are not wasting time on tyre kickers?
Which Cortex tiers include The Door?
Right, here's the thing.
The customer already found you. The form is the last thing standing between them and a booked job.
If that form sends to an email inbox, you are playing a game you will lose half the time. The Door connects your website directly to Cortex so every enquiry is live, confirmed, and in your system the moment it arrives.
See what lost enquiries are costing you