While you're under a house, your front office is still answering the phone.

Fourteen days. Sometimes faster. You give us your basics on a 20 minute call, we build it, we test it with you, you go live. You don't touch the tech at any point.

Plans start at $125 per month and cap at $697 per month for the subscription. Setup fees run $1,000 to $3,000 depending on tier, but the first five tradies pay just 1% of that under the Founding Five offer. Each plan includes a monthly allowance of free usage credits covering phone calls, SMS, and emails. If your usage goes above that allowance, additional charges apply at standard usage rates — full details are on the Usage Rates page. For context, an Australian tradie missing four calls a week loses around $48,000 a year in unbooked work. Most tradies on the Growth tier at $297 per month recover that inside two months.

Yes. Tilly is the AI receptionist included in the Elite tier. She picks up on the second ring, qualifies the caller, and books the job into the calendar before you've finished the job you're already on. She doesn't take smoko, doesn't forget, doesn't go to voicemail. After hours and on weekends she keeps answering. If it's an emergency job, she can text your mobile immediately so you have the details right away. Standard after-hours enquiries get screened, qualified, and held in The Diary until the next working day. The calls you used to lose at 9pm on a Sunday now show up as booked jobs on Monday morning.

Two things working together. Reflex sends an instant SMS to anyone who calls and gets your voicemail, asking what they need and when they need it. Tilly answers after-hours and weekend calls so they never go to voicemail. Most tradies use both. Tilly handles the after hours and weekend calls, Reflex catches any daytime missed calls when you can't pick up. Based on standard industry conversion rates for inbound trade enquiries, most tradies see around 3 in 10 previously missed calls become real booked jobs within the first month. That's not a ceiling, that's how trade enquiry conversion works across the industry. The difference is those enquiries are now being captured and followed up instead of going nowhere.

You get a 30-day free trial from the day your system goes live. The 60-day money-back guarantee starts on that same day and runs concurrently with the trial, not after it. If Cortex is not doing what we said it would at any point inside those 60 days, you get every cent back: the reservation fee you paid at signup and any monthly fees charged. The only condition is that you actually used it. Cortex tracks every automation your system runs, so we will both see exactly what it did or did not do. To cancel before Day 30 and pay nothing further, five business days written notice is required before the trial ends. To exit inside the full guarantee window, five business days written notice before Day 60.

The Founding Five get three things. First, they only pay 1% of the standard setup fee to reserve their spot today: $10 for Starter, $20 for Growth or $30 for Elite. That saves between $990 and $2,970 depending on the plan chosen. Second, their monthly rate is locked at the launch price for as long as they stay, so when standard pricing rises they stay where they started. Third, they get a 30-day free trial before the first monthly bill. Nothing else is charged while Amanda builds the system, which takes up to 14 days. Once it goes live, the free trial and the 60-day money-back guarantee both start from that date. Once those five spots are filled, setup fees and standard pricing return. After that, the offer is gone.

The 30-day free trial starts on the day your system goes live, which is up to 14 days after you sign up. You pay a small reservation fee at signup (1% of the standard setup fee: $10, $20 or $30 depending on your plan) which is what captures your card for future billing. Nothing else is charged during the build period. From go-live, you have 30 days to use the system and see if it earns its keep. First monthly payment hits on Day 31 automatically to the card saved at signup. If you want to cancel before that payment processes, five business days written notice in writing before Day 30 is the deadline. The 60-day money-back guarantee runs from the same go-live date, so you are covered well past the trial if you need more time to assess.

My AI Sidekick is built on HighLevel, one of the most validated business platforms in the world. HighLevel was ranked in the Top 100 on G2's 2026 Best Software Products globally, named Best Enterprise CRM Solution at the 2025 MarTech Breakthrough Awards, and recognised on Deloitte's 2025 Technology Fast 500 as one of the fastest-growing technology companies in North America. More than two million businesses run on it worldwide. For you, that means the plumbing underneath your system is solid, tested at scale and not going anywhere. Read the full story on why I chose this platform.

Most of our customers have. The difference is what we hand you. Agencies sell visibility and leave you to convert it. We build the system that catches the work and books it. If you leave, we export your customer records in full and hand them over. The website is built on our platform so it stays with us, same as any web agency. Your data is always yours. No hostage situation.

No. Listen to her on the audit results page. She's been built specifically for Australian tradies. She knows what a backflip is, she knows what 3-phase means, and she doesn't mispronounce Mooloolaba.

Yes. We can port your existing number into The Line, or run a new number alongside it. Your call. Most tradies port the existing one because that's what's printed on the truck. Worth thinking about if you ever plan to sell the business though: a dedicated business number that's separate from your personal mobile makes the business a cleaner asset to hand over to a buyer. The number stays with the business, not with you. Something to keep in mind.

No. Those tools are great at managing jobs that already exist. We connect at the front end to capture new enquiries before they reach your job management software, and we connect at the back end too. When a job is marked complete and paid, Cortex can automatically trigger a Google review request through Halo. That back-end integration is available on Growth and Elite tiers. Most customers run Cortex alongside their existing job management tool, not instead of it.

Good. You don't need to be. Done for you means done for you. We set up everything. The dashboard shows you what's happening in 30 seconds without opening anything else. Amanda wasn't technical when she first started working with AI two years ago either. She figured it out, and now she builds these systems for a living. If you hit a wall at any point, you call her directly. That's part of what you're paying for.

Yes, and most of the time they're the one who actually uses it. If your partner is doing the admin at 9pm, this whole thing is built to take that off their plate. The consultation call we do at the start is for both of you.