We built the system that catches the jobs you are missing.

What we do

ServiceM8, Tradify, and Fergus manage the jobs you have already got. We capture the ones you are about to lose.

Most trade businesses already run on good tools. ServiceM8, Tradify, Fergus. They manage jobs, scheduling, field work, and invoicing. Those tools do what they do well.

The gap is at either end. Before the job reaches your existing software, and after the job is done and paid. That is where the money walks out the door. The phone rings while you are on a roof and nobody answers. A quote goes out and nobody follows up. A job finishes and nobody follows up to make sure the invoice actually gets paid. And even when it does, nobody asks for the Google review.

Cortex sits at the front and the back. At the front, it captures enquiries, answers calls, and books jobs before they ever reach your existing software. In the middle, your tools do what they already do. At the back, once the job is done and paid, Cortex comes back in automatically to request the Google review. Nothing falls through at either end.

An average sparky missing four calls a week loses around $48,000 a year in unconverted work. Not because the jobs were not there. Because nobody was there to catch them.

We set the whole system up in 14 days. Your existing tools stay exactly as they are. You get on with the work.

The story behind it

This did not come from a tech background. It came from the dirt.

The career started in mining and construction senior management. Running environmental programs on sites where the stakes were real and the admin never stopped.

Before that, a mortgage business. Sole operator. Very successful. Good money. And completely unsustainable. Working till 10pm every night. Taking the laptop on every holiday. Seven days a week because there was no reliable admin help. The kind of burnout that takes a while to admit to, because from the outside the business looked like it was going well.

That experience is the reason the problem is so well understood. Not from reading about it. From living it.

The understanding of trades comes from a different place. Ben, the husband, is a diesel fitter. That is a household that knows what a tradesperson's working life looks like from the inside. The hours, the physicality, the fact that you cannot answer a phone from under a machine any more than you can answer it from under a house.

My AI Sidekick was built because both of those things are true at once. The admin burnout is real and fixable. The trades world is specific and deserves something built for how it actually works.

So we built it.

Efficient by design. Amanda.

Common questions

Questions about My AI Sidekick